Be respectful of the people and communities on identi. People are different. That’s what’s beautiful about the internet: Tribes of varying types can assemble and flourish. We want identi to be an intimate and safe venue for a diverse range of Tribe Leaders and their Tribe Members. Please also look at our Benefit Guidelines for more details about benefits.

How these guidelines are enforced

Please realize that identi is a diverse community and, while you may not necessarily agree with someone’s point of view, it may not be a violation of our Community Guidelines. That said, when you see a tribe or comment on identi that you feel violates our community guidelines, please take the time to report them via our reporting tool. You can read more about how to report a Tribe Leader or a post here. A member of the Trust & Safety team will review the report and if our Community Guidelines have been violated, the case manager will contact the Tribe Leader or Tribe Member to let them know that they are outside these guidelines.

This is a commitment to Tribe Leaders. We know this is your livelihood. We invest heavily in making these decisions as fair and transparent as possible. We always want Tribe Leaders to feel like they have an open line of communication. So how does this translate to moderation? Our first reflex is always to try to educate Tribe Leaders to help them understand how a rule has been broken and how to remedy the issue. In cases where the violation is particularly bad or intentional, we may take further action such as suspending or removing their account. In the most extreme cases, we may ban a Tribe Leader from using identi.

Because you are charging membership fees on identi, we may be held accountable for what you do with those earnings, so we may also look at what you do with your membership off our platform. When reviewing a Tribe, we look at how habits and updates are shared, where the Tribe is linked to and where the traffic comes from. No matter what happens, we always give Tribe Leaders the opportunity to appeal a decision by contacting us and sending any relevant information they believe was not considered. We may not change our minds, but we will always listen.

Be safe, be respectful, make stuff

These Community Guidelines exist to shape and guide identi and the growing number of Tribe Leaders and Tribe Members using them. This is not about building an arbitrary framework of “right” or “wrong.” It’s about making identi a place where diverse Tribe Leaders and their Tribe Members feel excited, supported, and happy to exist, while still allowing for different—and sometimes even conflicting—points of view.

These guidelines summarize a thorough, thoughtful, and living internal policy that we spent time thinking about and defining with guidance from community and safety experts. We’re proud of these guidelines because we believe they will help Tribe Leaders build a safe and supportive environment in which they can continue to create, share and build intimate and lasting relationships with their Tribe Members.


To summarize: identi is for Tribe Leaders who provide value to their Tribe Members by structuring their own content and advice into actionable habits. As a Tribe Leader, you must possess intellectual property rights for everything that you post on identi.

  • You can’t create fake Tribes or collect money for things you’re not actually doing. For example, you cannot create a Tribe in the name of someone else.

  • You cannot pretend to be or impersonate someone else by using the name, brand, or works of another to deceive Tribe Members. We will review satire and comedy in a different way as we believe these subgenres are original creations.

If you want to read more about our copyright infringement policies, you can find more information in our Copyright and Trademark Policy.

Bullying, harassment, and threats

To summarize: We don’t allow bullying or harassment because we want identi to feel like a safe place for our various Tribes. At the same time, we want people to be able to express themselves, be critical, and discuss controversial issues.

We recognize that discussing celebrities, media or other public figures can sometimes involve harsh criticism, and we believe that is an appropriate part of free debate. However, we draw the line when it comes to harassing private figures, or taking any action that might affect people’s physical safety, regardless of whether these people are private or public figures.

As much as we want you to be able to express yourself, we want all of our users to have the right to express their opinion without feeling intimidated. Even the most difficult conversations should take place in the most respectful way. Here is how we define these behaviors.

Bullying and harassment

You cannot attempt to intimidate anyone, either directly or by using your influence over others. We treat real-life interactions more seriously than online interactions when analyzing whether a line has been crossed because it can be more threatening and lead to physical violence. When both sides engage in similar behavior, such as feuds between public figures, we are less likely to take action.


Anyone on identi should be able to express their opinion in a way that doesn’t threaten another person. In this respect, we take threats of violence very seriously. Any Tribe Leader or Tribe Member threatening the well-being of an individual or group of people will be removed. This includes threatening behavior such as stalking or inciting others to commit violent acts.

If you are a victim of this behavior and feel that your personal safety is at risk, we suggest you contact your local law enforcement, in addition to reporting the behavior to us.

Hate speech

To summarize: identi connects Tribe Leaders to their Tribe Members all over the world. We are a global platform built on promoting personal and professional growth, which makes us a very inclusive group. Therefore, there is no room on identi for Tribes promoting or financing hate speech, such as calling for violence, exclusion, or segregation. This includes serious attacks on people based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, age, disability, or serious medical conditions.

When reviewing an account for a potential hate speech violation, we consider some of the following questions:

  • Do the videos or other content posted in Tribes or Habits have historical or educational value? For example, we don’t allow the use of the swastika for propaganda and promoting hate, but it would be acceptable to use it in an educational video to talk about Germany under the Third Reich.

  • Is there a call for violence against someone based on a characteristic like those listed above?

  • Does the Tribe Leader glorify a group that is known to support ideologies that would be classified as hate speech under this policy?

  • Is the Tribe Leader using racial slurs or negative depictions of someone based on a characteristic like those listed above?

This list is not exhaustive, but we want to be transparent about how we work in the grey areas between speech and action. There can be a fine line between political comments and hate speech. If you come across what you believe to be hate speech on identi, please take the time to report it.

18+ creations and mature themes

To summarize: As we strive to create a community that is inclusive and diverse, we want to consider the different ages and sensitivities within our identi base. We are not trying to create or reinforce arbitrary frameworks of “right” or “wrong,” but rather want to give people the choice of whether or not to view adult creations.

But identi is still at the beginning of its journey and we want to start allowing adult content only if we can be close to 100% sure to have good control mechanisms in place.

We are sure that you understand that we don't want to face the issues of other platforms where e.g. adult content made by or even of minors is uploaded and monetized. Acts like that go strictly against our values.

Pornography and sexual services

We don’t allow pornographic material or sexual services on identi, which we define as “real people engaging in sexual acts such as masturbation or sexual intercourse on camera.” If you want to learn more, please make sure to also consult our Benefit Guidelines.

Offensive and graphic creations

We understand that artists sometimes have to push boundaries to create thought-provoking art, so we don’t review offensive and graphic uploads or comments with strict black and white guidelines. We instead review creations in the context of the whole Tribe.

However, we have zero tolerance when it comes to the glorification of sexual violence which includes bestiality, rape, and child exploitation (i.e., sexualized depiction of minors). This is true for illustrated, animated, or any other type of uploads or comments. identi reserves the right to review and remove accounts that may violate this guideline.

We also do not allow other fringe sexual fetish creations, such as incest, necrophilia, or fetish uploads or comments that are hard to distinguish from non-consensual sex.

We understand that some topics on this list such as incest or rape are a little bit more complicated because these situations are, unfortunately, part of real life. As a result, when reviewing these types of creations, the Trust and Safety team will take into consideration context including personal, historical, or educational narrative. For example, survivor stories or fiction such as Lolita are allowed on identi.


To summarize: We take a strong stance against doxing, which is sharing an individual’s private information or aggregating their public information for the purpose of intimidating them through harassment.

We take this strong stance against doxing because it is used to silence or intimidate people with different viewpoints on the internet. It can cause extensive emotional trauma and can put the victim’s physical safety at risk.

The most classic form of doxing is when an individual’s private personal information is shared. This could be information such as a phone number or home address. The definition of private personal information can vary and may mean that it is simply very difficult to find.

We also consider it to be doxing when an individual’s non-private information is aggregated. For example, we would consider it doxing if someone’s profile picture was combined with their real name, all of their known social media accounts, and the city they lived in.

No matter the specific information shared, we also evaluate the context around why it was shared. If it looks like this information is being shared for the purpose of making it easier for a large group to harass that individual, we are likely to consider it doxing.

When doxing takes place, we lose the ability to have conversations. Doxing isn’t speech countering speech, it is speech shutting down others’ ability to speak. It removes our ability to discuss ideas, grow as individuals and have a safe space for disagreement.

People who can’t use identi

To summarize: Because identi empowers Tribe Leaders financially, we restrict both the types of media and projects that can sell Tribe Memberships on identi. After creating an identi Tribe, any Tribe Leader caught in the act or convicted of making credible violent threats, committing violent crimes, malicious doxing, coordinating nonviolent harm (such as fraud, money laundering, and gambling), or encouraging others to do any of these activities may be banned from using identi.


You cannot use identi Tribe Membership Fees to fund your run for office or to fund the political campaigns of others.

Criminal or Harmful Past

Individuals who have fulfilled the terms of their sentence for past offenses may run a Tribe on identi. In fact, it could be a very valuable contribution to society to share your learnings with others. Any Tribe Leader observed committing, or convicted of, making credible violent threats or acts, child abuse, malicious doxing, coordinating nonviolent harm (such as fraud, money laundering, and gambling), or encouraging others to do any of these activities, may be banned from using identi.

Dangerous Organizations

People with a direct affiliation to violent or dangerous groups (such as terrorist or cyber terrorist organizations, organized criminal groups, and violent hate groups), may be restricted from receiving Tribe Membership Fees through identi.

Tribe Leaders may discuss these organizations in their uploads or comments for educational, reporting, or debunking purposes. However, actively supporting these groups or their leaders through identi may result in account removal.

Harmful and illegal activities

To summarize: We don’t allow Tribe Membership Fees to be collected for anything that facilitates harmful or illegal activities. You cannot monetize Tribes that advocate, threaten, or show you causing harm to yourself, other people, or animals. In the same way, you cannot promote illegal activities such as property crime, distribution of illegal weapons, or drug manufacturing.


We don’t allow any Tribe that promotes or glorifies self-harm, such as pages that encourage self-injury, suicide, or an eating disorder. Examples include pages that glorify self-scarification or a pro-anorexia campaign. If we believe there’s a credible risk the Tribe Leader will harm themselves, we will work with law enforcement when needed. However, we allow creations that promote awareness such as self-harm survival stories, especially if they have educational value.

If you or someone close to you might be in danger of hurting themselves, please contact local authorities or seek help:

Illegal activity

We don’t allow Tribes that collect money for an illegal purpose, or that encourage others to break the law. Tribe Leaders may not promote illegal weapons, drug manufacturing techniques or distribution, or property crime. With that said, we review each case individually. For example, although we don’t allow uploads or comments that help organize or encourage vandalism, we do allow street art.

Dangerous activities

We ask those Tribe Leaders who are posting dangerous stunts to include a clear disclaimer.

Child safety

identi has zero tolerance for behaviors that exploit minors such as grooming. Users actively facilitating exploitation or attempting to exploit minors in this way will be removed from identi. We will report all users engaging in such activity to legal authorities upon removal.


identi will not help fund Tribe Leaders that engage in medical misinformation related to Covid-19, and disinformation related to propagating QAnon or Pizzagate conspiracy theories.


To summarize: While it can be hard to grow a base of Tribe Members, no one likes being spammed. Be creative and original, don’t post repetitive comments or send unwanted private messages to other members of the community.

These are some of the actions we consider to be spamming, which is prohibited on identi:

  • Don’t use identi to release or link to malware or phishing schemes.

  • Don’t make misleading posts to grow your Tribe.

  • Don’t post comments on other Tribes promoting your own Tribe.

  • Don’t send a large number of unsolicited private messages asking for support.

  • Don’t use incorrect tagging in order to drive more search results.

When reviewing reports about spam, we will distinguish between commercial spam and friendly abuse such as legitimate Tribe Leaders spamming other Tribes. If we determine the spam is friendly abuse, the account will be flagged; repeat offenses will lead to full removal of the Tribe Leader or Tribe. Commercial spamming by an account that is not a legitimate Tribe Leader will be removed from identi. In other words, be creative and original because nobody likes Spam (not the canned type).

identi accounts

To summarize: The philosophy behind these guidelines also applies to Tribe Members. While we believe that Tribe Leaders are best at managing their Tribes there are some instances when the Trust and Safety team will review reports for Tribe Members’ behavior.

Tribe Leaders report a Tribe Members comment or message by sending us a screenshot. If you would like us to review the behavior of one of your Tribe Members, we will keep the review confidential. The Trust and Safety team reviews reports around hate speech, harassment and solicitation very carefully and we will take action against a Tribe Member account if we find that they are in clear violation of these guidelines.

Please remember that we will not share any details related to what kind of action we might have taken against a Tribe Member's account. Most importantly, if you feel unsafe because a Tribe Member is stalking or harassing you, you should always try to seek the help of your local law enforcement and contact the closest cybercrime unit as they will have the most tools and means to help. identi will work closely with law enforcement when there is an investigation and if a law enforcement agency sends us a subpoena.

This policy is part of identi's Terms of Use. For more information, contact identi at [email protected].

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